Marketing Campaign

WORKSPACE EGYPT EXPO – A Vast Promotion Campaign:

The enormous campaign to promote WORKSPACE EXPO cuts through current Workspace market challenges. The theme of this campaign is to turn the expo into "The ultimate sourcing exhibition for workspace projects and design solutions"; in other words, the primary goal is to make this exhibition the ultimate meeting place for on-site purchasing & contracting decisions where workspace projects, solutions and products are available under one roof for serious buyers.

A dedicated international and regional marketing campaign using the key industry local & international publications, outdoor signage, targeted visitor mail outs, newsletters, and website .

WORKSPACE EGYPT EXPO - Visitors Promotion Campaign

Media Campaigns
With an extensive experience in promoting a wide range of events in Egypt and looking after the media, we are planning to maximize event coverage for WORKSPACE EXPO through extensive print & online media campaigns covering listings in both print and online directories, print advertising, online advertising, local press conferences and both print and online press releases.
Targeted Invitations
150,000-targeted invitations will be sent out to top-notch targeted visitors of investors, Projects & Office owners’ community prior to the event, ensuring they ‘save the dates’ for WORKSPACE EXPO and have adequate time to plan their visit in advance and arrange appointments for important discussions.
Online Presence
WORKSPACE EXPO will be given benefit through an online presence with promotions through the official website, digital channels, online communities, email shots and digital advertisements to ensure that audiences have every opportunity to attend the event.
Radio Advertising
Strategic spots at select local stations will serve as an extra reminder for visitor audiences to get involved with an unpatrolled event.
Mobile Marketing
Mobile marketing promotions aimed at industrial visitors will spread the word on WORKSPACE EXPO keeping audiences up-to-date and fully aware of why WORKSPACE EXPO is the preferred meeting point for the targeted sectors.
Social Media
From the daily exhibition updates to sponsored posts, the WORKSPACE EXPO news via social media outlets will reach out to target visitors across all essential channels, reminding them of all that is new and featured at the EXPO this year.
Press Releases
Ensuring that key journalists are kept fully informed with this year’s content, features and attractions at WORKSPACE EXPO and making the news through a locally held press conference and schedule of press releases to keep the event in the mind of audiences and increase the show’s visibility and awareness through announcements and updates.
Outdoor Promotion
We will also ensure that WORKSPACE EXPO brand receives maximum exposure through outdoor campaigns including billboard displays in selected locations to ensure that visitors get every incentive to attend the event.